Solving complex problems
Marketing research is not about gathering data: it is about finding the best possible future among a seemingly infinite number of possibilities.
We find ways to successfully enter highly competitive markets, to rebuild a trusted brand’s reputation after a devastating mistake, to identify and focus upon an organization’s core competencies if its brand image has become clouded and fragmented. And when things are going well, we help ensure they continue to do so over the long term.
Located in the historic Cass Mansion near downtown Denver, Market Perceptions and HealthCare Research have been providing clients across the United States with research-based insights, allowing them to make the best decisions. Our highly diverse and talented staff provides the right research solutions for the questions at hand.
Every problem is different, and so must be every solution. We have statisticians, evaluators, philosophers, strategists, and the tools required to solve whatever problem is at hand.
We do not use “canned solutions” since we have never encountered “canned problems.” Rather, we do whatever it takes to achieve the best possible results. Even our continuous tracking studies are constantly evolving, adapting as new issues and topics arise. Since the world is fluid and dynamic, so too must the research employed to understand it.
Part of the problem-solving process is therefore to find that intersection of where research findings and client culture meet. That is the space where real value will be found, producing solutions that have not only business acumen, but solutions that are likely to be embraced and acted upon by the organization.
At the end of the day, what matters most is the appropriateness of the solution given the challenge with which we were tasked. If we fail to consider the fabric that makes each organization what it is – what makes it tick, why it aspires to be what it is, and how everyone there comes together to make sure that happens – the effectiveness of a proposed research solution, even despite solid underpinnings, can easily fail.
Health Care Research
Health Care Research
Marketing research is no longer about fine-tuning strategies, but about knowing whether those strategies are taking us in the right direction to begin with.
Some things are more complicated than others. Health care reform has added more than just another layer of complexity to an already challenged system. It requires that we think about everything in an entirely different way. Patient satisfaction is increasingly important as consumers gain greater choice. Program evaluation is essential to ensure that resources are utilized efficiently.
Our team of research professionals is continuously developing new methods and techniques to obtain even deeper and richer insights to support better marketing.
Latino Perceptions offers innovative, customized research that provides a meaningful picture of Hispanic consumers – a diverse population that includes many nationalities, ethnic traditions and varying levels of acculturation.
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P : 303 323 1900 (ext. 208)
F : 303 323 1999
Market Perceptions, Inc.
733 East 8th Avenue
Denver, CO 80203
Even before completion, the press touted the Cass Mansion as “one of the most attractive of Denver’s attractive homes…” and “one of the handsomest in the vicinity…” One newspaper announced that the price would reach the staggering sum of $13,000, and the reporter justified that by commenting that the residence was to be “first class,” “modern in every particular,” with “no expense spared.”
The articles did not exaggerate; the home was masterfully conceived from its design to its final details by two of the foremost architects in Denver’s history: Willis A. Marean and Albert Julius Stead Norton, whose work also includes The Brown Palace Hotel, the Colorado Governor’s (Boettcher) Mansion, and the Cheesman Park Pavilion. These prominent architects combined Dutch Revival style with contemporary Victorian features to create the Cass Mansion.
Today, the Cass Mansion still displays the details that placed it among the finest residences of its time. A 19th century Scottish stained glass window, brought from Glasgow, decorates the foyer, arched cabinets and moldings of golden oak provide a warm atmosphere, the main staircase has custom-designed oak railings and banisters, and seven beautiful fireplaces still heat the spacious rooms during the winter.