DRL’s arm Promius Pharma launches new brand identity
Hyderabad-based pharma giant Dr Reddy’s Laboratories (DRL) on Thursday announced that its subsidiary Promius Pharma LLC has launched its new visual identity and corporate brand — The Power of Humans Being. It expresses the core belief at Promius Pharma that “every patient is a person first” and its mission to “help patients get back to what matters most—being a person,” the release said.
Commenting on the brand launch, Promius Pharma chief commercial officer Anil Namboodiripad said, “Our new corporate brand identity clearly establishes Promius Pharma as a strong and innovative company whose driving force is to foster better health for all people. Our R s efforts to explore ways to support government initiatives on nutrition and renewable energy. He later addressed the media.
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